Generating chatter between clients about your great service and ultimately securing referrals is a totally different ballgame in today's social media environment. Here's a few techniques to wind up the word of mouth and referral machine for more business in 2012.
A proven way to improve sales and build relationships is through social media. Between 2009 and 2010 there was a 19% growth in the number of distributors that generated new revenues through the internet. One of the least expensive ways to do this is via social networking sites, which literally only cost the amount of time it takes to open an account and then interact using postings and comments. A few good choices are: Facebook, Linkedin, Twitter and YouTube.
Bazaarvoice, a company that helps brands to capture, analyze and act upon social data, offers an illuminating list of statistics from a multitude of studies showing the power of social media-driven word of mouth. www.bazaarvoice.com/resources/stats
Here's a few statistics:
81% of people said they'd received advice from friends and followers relating to a product purchase through a social site-76% said it influenced their purchasing decision.
Facebook, Blogs, Twitter and customer reviews are considered the most effective tactics for mobilizing consumers to talk up products online.
61% of people rely on user reviews for product information or research before a buying decision is made.
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