Have you seen them? QR codes are being used in almost every form of media...attracting customers to scan the code with your smart phone in order to obtain a coupon, view more styles or even see an awareness campaign.
The Miami-Dade Expressway Authority wanted to take a leadership position on the "texting while driving" issue by creating a national awareness campaign that would communicate the true danger in order to shift drivers' mindsets, change their behaviors and eventually enact a law banning the practice.
To get the word out, the campaign used T-Shirts imprinted with a QR Code. When scanned with a smartphone, the QR Code brought users directly to the video/website. In all, 10,000 T-Shirts were distributed at key events. The shirts were packaged in a bag labeled "This bag will save your life".
To date, there have been more than 30,000 views of this video on You Tube.
If you're looking to make an impact for an upcoming event using a QR Code, it's important to choose the right item and find a piece that fits with your target while maximizing new technology as an effective communication tool-one that stays with the user both mentally and physically.
EmbroidMe Encinitas will help you "Get Noticed". Whether you want to use your QR code or logo, we will help you create an exciting give-away or campaign.
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